PepsiCo wanted a new business that could seize the lead in the exploding sparkling water market. It needed to excite both consumers and the trade, and create enough good buzz to win with Millenials and GenZ.
We tapped into trends, mapped out the landscape, and used our HIVE™ co-creation tool to generate insight-driven ideas. This approach not only helped us create a really exciting new beverage, but a lifestyle brand that connects with the target’s desire for a positive, playful, uplifting experience.
bubly launched to thundering success, particularly with younger consumers – and only a year later, PepsiCo thinks it just might be one of their next $1 billion brands