In recent years, the value-added produce category has skyrocketed, with consumers looking for convenient and tasty ways to eat more fresh fruits and vegetables. Looking to capitalize on this trend, Apio came to us, initially looking to position their new single serve salad innovation and create a pipeline of future innovations, all under their Eat Smart brand.
Our innovation efforts were led by inspiration from our proprietary global TrendScaping and Global Digging techniques. For the introduction, we did end-to-end innovation, developing the concept, the name Shake-Ups, and the logo and package design. For the future pipeline, our chefs created product prototypes in our In The Kitchen Sessions where consumers tasted products to help optimize the concepts.
Apio is in the process of introducing a range of new products, which have received rave reviews from retailers. Salad Shake-Ups won the inaugural packaging Innovation award at the prestigious CPMA (Canadian Produce Marketing Association).